Martech Insights

Why is consent management business-critical?

Your journey to overcome the cookieless challenges

Data privacy in the era of cookieless MarTech

The shift to a cookieless MarTech stack is redefining how businesses handle data privacy, consent, and customer profiling. Traditional approaches relying on third-party cookies are rapidly becoming obsolete, creating new challenges – but also opportunities – to turn data privacy into a competitive advantage.

In this eBook, we break down the essential strategies for adapting to the cookieless era, from Unified Consent & Preference Management to aligning stakeholder priorities and leveraging data privacy for business growth.

Get ahead of the curve – download the full eBook now and future-proof your MarTech strategy.

MarTech insights to get your job done

Maximizing the return on marketing technologies across the enterprise is a challenging responsibility. The MarTech stack in is totality is complex and interconnected, the ownership is spread over multiple teams, privacy regulations are evolving, and new technologies are constantly emerging.

At Marchitechs we devote our our focus and energy to master MarTech management and we share our insights and perspectives on how to get the job done.

Campaign Orchestration

Get insights on how to automate omnichannel campaign execution and improve business impact with personalization.

Customer Centric Privacy

Get insights on how to make your data privacy customer centric.

Journey Orchestration

Get insights on how journeys orchestration is converging from Marketing Automation to CDP platforms.

Balance your Data Strategy

You need a CX data strategy to execute your CX business strategy.

Get insights on how to get ideal balance between monetizing and being in control of your customer data.

Business & IT alignment

The complexity of today's MarTech stack is making Business and IT alignment a crucial MarTech discipline.

Get insights on how to facilitate CMO and CIO collaboration.

The CDP space is crowded and full of big promises...

Customer data platforms (CDPs) are a central part of many modern MarTech architectures, but the landscape is complex. With different architectural approaches and a wide range of vendor interpretations, it can be difficult to understand what is truly needed and how it fits into your broader ecosystem.

This eBook provides a structured overview of common CDP architectures, their implications, and how they align with different business, technical, and organizational requirements.

Whether you are setting direction or working closer to execution, this eBook gives you the foundation for making informed and confident decisions.

Enjoy the read.
The Marchitechs team

We serve the CMO and CIO

MarTech is a combined commercial and technical discipline. It draws on the fields of marketing, data science and customer experience. It rests on a core foundation within solution architecture, data infrastructure, and technology operation.

MarTech truly thrives when it becomes a collaboration between the CMO & CIO.