Customer data is at the core of a modern data driven business model. The challenge of orchestrating customer data to drive valuable customer experiences, optimizing data monetization while ensuring the right level data privacy, and balancing business risk is a strategic top priority for any leadership team.
The ambition of this ebook is to help you navigate the CDP landscape and better understand the principles of the different architectures and solution approaches. This will enable you to get to the core of your business requirements and start your CDP strategy process from a firm ground.
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MarTech insights to get your job done
Maximizing the return on marketing technologies across the enterprise is a challenging responsibility. The MarTech stack in is totality is complex and interconnected, the ownership is spread over multiple teams, privacy regulations are evolving, and new technologies are constantly emerging.
At Marchitechs we devote our our focus and energy to master MarTech management and we share our insights and perspectives on how to get the job done.
Campaign Orchestration
Get insights on how to automate omnichannel campaign execution and improve business impact with personalization.
