Home - Marchitechs

Why is consent management business-critical?

Your journey to overcome the cookieless challenges

Data privacy in the era of cookieless MarTech

The shift to a cookieless MarTech stack is redefining how businesses handle data privacy, consent, and customer profiling. Traditional approaches relying on third-party cookies are rapidly becoming obsolete, creating new challenges – but also opportunities – to turn data privacy into a competitive advantage.

In this eBook, we break down the essential strategies for adapting to the cookieless era, from Unified Consent & Preference Management to aligning stakeholder priorities and leveraging data privacy for business growth.

Get ahead of the curve – download the full eBook now and future-proof your MarTech strategy.

We are independent and trusted MarTech advisors

We are independent and passionate MarTech consultants with the ambition to be the trusted MarTech advisor for the CMO and CIO.

Independent

We are independent from any interests in specific technologies, operating models, and sourcing strategies. It allows us to provide impartial advice to optimize our clients' businesses. We collaborate with MarTech vendors, digital agencies, and other consultants to serve our clients, leveraging our connections in the MarTech industry.

MarTech Passionate

We only do MarTech! It is our passion and domain of expertise. It is a vibrant industry and a core driver for business growth. We take a broad view on MarTech and see it as the infrastructure that runs a data-driven business model. It truly is the practice that enables the enterprise to monetize customer data and deliver customer experiences.

Trusted Advisor

We empower our clients to achieve measurable results from their MarTech investments. Our approach is collaborative, and we strive to engage stakeholders across the enterprise, from CMO to CIO, from the Head of CRM to the Commerce Director, and from Marketing Automation Specialists to AI engineers.

We serve the CMO and CIO

MarTech is a combined commercial and technical discipline. It draws on the fields of marketing, data science and customer experience. It rests on a core foundation within solution architecture, data infrastructure, and technology operation.

MarTech truly thrives when it becomes a collaboration between the CMO & CIO.

MarTech strategy & architecture

10,000+ MarTech options require a clear strategy and architecture to achieve ROI and deliver personalized experiences.

Strategizing MarTech

MarTech platform & vendor selection

Selecting the right MarTech platforms and vendors demands a systematic approach aligning tech, business needs, and IT architecture.

Selecting MarTech

MarTech implementation management

Successful MarTech implementation involves governance, alignment, and domain expertise to ensure adoption and business impact.

Implementing MarTech

MarTech orgnisation, people & process

Building an effective MarTech organisation and practice hinges on clear roles, processes, and management to drive operational maturity.

Organizing MarTech

The CDP space is crowded and full of big promises...

Customer data platforms (CDPs) are a central part of many modern MarTech architectures, but the landscape is complex. With different architectural approaches and a wide range of vendor interpretations, it can be difficult to understand what is truly needed and how it fits into your broader ecosystem.

This eBook provides a structured overview of common CDP architectures, their implications, and how they align with different business, technical, and organizational requirements.

Whether you are setting direction or working closer to execution, this eBook gives you the foundation for making informed and confident decisions.

Enjoy the read.
The Marchitechs team

New eBook!

Turn data privacy into a competitive advantage

Data privacy in the era of cookieless MarTech

Fill in form to download eBook

We are independent and trusted MarTech advisors

We are independent and passionate MarTech consultants with the ambition to be the trusted MarTech advisor for the CMO and CIO.

Independent

MarTech Passionate

Trusted Advisor

We serve the CMO and CIO

MarTech strategy & architecture

MarTech platform & vendor selection

MarTech implementation management

MarTech orgnisation, people & process

Meet the trusted advisors

Martin Wammen

Jens Borgkvist

Troels Rem

The CDP space is crowded and full of big promises...

Get the full eBook