The onboarding of a MarTech platform is usually a complex project that involves platform vendors, implementation partners, and internal stakeholders.

The implementation project has multiple technical, business, and organizational work streams that require a concerted focus, alignment, and domain expertise to be executed with the right quality, effort, and governance standards to ensure success.

MarTech implementation management facilitates and supervises the MarTech onboarding to ensure that scope, methodology, planned activities, and assigned resources align with the project’s business goals.

Ongoing supervision of deliveries, along with facilitation of project and steering committee meetings, ensures appropriate levels of governance and project progress. Alignment with platform users, IT operations, and management ensures platform adoption and operational efficiency.