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Marchitechs Discovery

Six lenses.
One shared picture.
Two weeks.

A structured MarTech baseline for CMOs and CIOs, and a common starting point for the decisions that follow.

6
Lenses
2
Weeks
36
Use cases

What sparks a MarTech strategy?

Four moments that force the conversation.

When the spark hits, the CMO and CIO rarely see the same picture.

01

New leadership

A new CMO or CIO walks in, and the stack doesn't tell a story.

In the first 90 days, every senior hire needs to answer the same question: what do we have, what is it doing for us, and what should change. A shared baseline makes that answer faster to reach.

02

Privacy disruption

A consent change breaks something you thought was working.

A GDPR enforcement, a cookie deprecation, a new DPO finding. Journeys stop firing, attribution goes dark, a campaign gets pulled. The assumptions the stack was built on no longer hold.

03

Platform modernization

A core system is end-of-life, and every vendor has an opinion.

The CMS is aging. The MA platform was bought in 2017. The CDP conversation has started. Replacing one platform without looking at the stack around it tends to produce a more expensive version of the same problem.

04

Unproven ROI

You can't defend the MarTech spend at the next board review.

The investments are real. The business case is less clear. When leadership asks for proof, the teams running the stack need a baseline they can stand behind.

When the spark hits, the CMO and CIO rarely see the same picture.

Marchitechs Discovery creates the shared baseline both need before deciding what should change.

The product

How we read the state of your MarTech

Each lens captures, frames, and aligns - giving the CMO and CIO a shared foundation.

01

Stack

Do the CMO and the CIO see the same stack when they look at it?

Captures

The stack as it actually stands: platforms, vendors, integrations, and the data that moves between them.

Channels
Orchestration
Data
Infrastructure

Frames

The stack as an architecture, not a list, showing where its shape supports the business and where it constrains it.

Aligns

The CMO and CIO on what the stack is, before deciding what it should become.

CMOCIO
02

Use cases

Are your MarTech platforms delivering the use cases you bought them for?

Captures

The gap between ambition and execution across 36 use cases in six MarTech domains.

Frames

The distance between what is ambitious and what is operational, and where the two have drifted apart.

Aligns

Leadership on which domains warrant investment and which to hold steady.

CMOCIO
03

Operation

How much of your team's week goes into work a better process would remove?

Captures

How the MarTech function actually runs: content, campaigns, data, workflows, and the commercial outcomes they produce.

Frames

Operational capability as the foundation every ambition depends on, and names the foundations that are thinner than they look.

Content
Data
Automation

Aligns

The team on the operational gaps that matter for the next twelve months.

CMOCIO
04

Organization

Is the team set up for the MarTech you have, or the MarTech you want?

Captures

The team behind the stack: structure, roles, capacity, and the balance between internal work and external partners.

Frames

The organization as the constraint most MarTech strategies underestimate, where technology ambition meets the people who have to run it.

Aligns

Leadership on the role, skill, and sourcing changes required to deliver the ambition.

CMOCIO
05

Management

When the CMO and the CIO disagree on a MarTech investment, how is the decision made?

Captures

How MarTech is governed: planning, oversight, and decision-making practice across the management lifecycle.

Frames

Management maturity as the mechanism by which investment becomes outcome, or fails to.

Aligns

The CMO and CIO on which governance domains to formalize first.

CMOCIO
06

Objectives

Can your largest MarTech investment be traced to a number on next year's financials?

Captures

What MarTech is being asked to deliver: financial, customer, channel and profitability objectives, and the clarity behind each.

Frames

Commercial intent as the test every MarTech investment should answer to, and surfaces the objectives that have not been made explicit.

Aligns

Leadership on the objectives that actually drive the next round of investment.

CMOCIO

The complete picture, delivered in two weeks

A structured MarTech baseline for CMOs and CIOs, and a common starting point for the decisions that follow.

01

Stack

The state of your MarTech stack

Platforms, vendors, and integration architecture.

02

Use cases

The level of your executed use cases

Maturity and emphasis across 36 use cases.

03

Operation

The efficiency of your operation

Content, campaigns, data, and workflow maturity.

04

Organization

The strength of your organization

Team structure, sourcing model, and roles.

05

Management

The maturity of your management

Governance, planning, and oversight practice.

06

Objectives

The direction of your objectives

Customer, channel, and financial impact goals.

Your results, visualized

Discovery findings are delivered in an interactive dashboard with lens scores, benchmarks, and detailed breakdowns.

Curious? Let's talk.

A 2-week MarTech baseline. A common starting point for the decisions that follow.

Get in touch

marchitechs.com · Copenhagen · Aarhus

Meet the trusted advisors

Unlock decades of collective MarTech experience. Contact us today.
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Martin Wammen

Managing Director & Senior Advisor

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Jens Borgkvist

Partner & Senior Advisor

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Troels Rem

Partner & Senior Advisor

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Elizabeth Karbech Nguyen

Senior Advisor

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Anders Bjørn-Strunge

MarTech Analyst

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